As media become more sophisticated and nuanced, so must your communications strategy. Knowing what to say, when to say it, and where to say it has never been more important.
Bluelight Strategies can help you do just that.
We understand that you are trying to influence an audience, not just get your name in the newspaper. Our work focuses on identifying your target audience and then reaching your members through the media outlets they frequent.
We put great effort behind working with you to dig deep into who you are and build a brand platform that strengthens existing assets and creates new ways of talking about your institution that will resonate with targeted audiences.
Bluelight Strategies works with you to integrate social media into a broader communications strategy. We want to take your message to where your audience already is rather than make that audience find you.